FKF Lands KSh 4.75M Cape Media Sponsorship to Boost NSL and Women's Premier League

The Football Kenya Federation (FKF) has secured a KSh 4.75 million sponsorship deal with Cape Media, the parent company of TV47 and Radio 47, in a boost for the National Super League (NSL) and Women's Premier League (WPL). The agreement, signed on Tuesday April 21, represents a rare injection of commercial investment into Kenya's lower-tier football — leagues that have long struggled to attract sponsors despite producing much of the country's top talent.

Under the deal, KSh 1.8 million has been allocated to six selected NSL clubs, providing much-needed financial support during a season where many second-tier teams have battled to cover basic operational costs. The WPL receives the lion's share at KSh 2.95 million — each of the 12 WPL clubs will receive KSh 100,000, with an additional KSh 1 million reserved for the league champions. It is a welcome acknowledgement of women's football's growing popularity in Kenya.

The timing is significant. Kenya's women's football scene has been riding a wave of momentum following the Harambee Starlets' strong showing in recent FIFA international matches and their WAFCON 2026 preparations. The WPL clubs — many of which operate on shoestring budgets — can use this funding to improve training facilities, travel logistics, and player welfare. For some, KSh 100,000 could be the difference between completing a season and folding mid-campaign.

Cape Media's involvement also brings a broadcast dimension. With TV47 and Radio 47 in their stable, the deal could translate into increased coverage of NSL and WPL matches — something fans have demanded for years. Currently, most lower-league matches in Kenya receive zero broadcast coverage, meaning fans outside the host city rely on social media updates and word of mouth. If Cape Media commits to even occasional live broadcasts, it would be transformative for these leagues' visibility and fan engagement.

While KSh 4.75 million is modest by global football standards, it sends an important signal about the commercial viability of Kenyan football beyond the FKF Premier League. The NSL and WPL have long been overlooked by sponsors who gravitate towards Gor Mahia and AFC Leopards, but deals like this prove there is appetite to invest in the sport's grassroots and women's tiers. The hope is that Cape Media's commitment will encourage other Kenyan businesses to follow suit.

For fans of Kenyan football development, this is a step in the right direction. The FKF Premier League has attracted significant investment this season, with the title race between Gor Mahia and AFC Leopards generating unprecedented interest. If that commercial energy can trickle down to the NSL and WPL, Kenyan football as a whole will be stronger for it. Cape Media's KSh 4.75 million is not just a sponsorship — it is a vote of confidence in the future of the game in Kenya.